What are AI video tools anyway?
By AI video tools, we mean software that you can use to automatically generate videos from text (or existing content), including:
AI avatars as speakers
Automatically generated voiceovers
Templates for different formats (e.g. training, onboarding, product update)
Semi-automatic localization into many languages
🎯 The added value: specialist departments, HR or learning teams can create and update learning content much faster and make it available in multiple languages without extensive knowledge of video production.
➡️EasyGenerator: E-learning authoring tool with AI video connection
EasyGenerator is primarily an e-learning authoring tool with which you can build interactive courses, microlearning units and knowledge checks.
Central added value:
Quick course creation without prior technical knowledge thanks to an intuitive user interface.
Departments can create and maintain content themselves, documenting knowledge directly at the source.
Easy updating of existing learning content so that training courses are always up to date.
Interactive learning formats such as knowledge checks, scenarios and microlearning promote learner activation and knowledge transfer.
➡️Synthesia: Specialist for AI video creation
Synthesia is a specialized platform for AI-based video creation.
Key added values:
Text-to-video in many languages.
AI avatarsas "speakers", including professional voices.
Over 300 templates for L&D use cases (e.g. onboarding, policy training, product training).
According to the provider: Companies save up to 80% time and budget on average compared to traditional video production.
💡It gets exciting when both tools are integrated with each other:
EasyGenerator authors can integrate AI videos directly into their e-learning courses.
The videos are generated from simple text and can be seamlessly embedded into the courses.
For HR IT, this means a tool for structured courses that can be expanded to include videos instead of having to manage two completely separate worlds.
➡️Further relevant tools in this environment
In comparisons of e-learning video software, other solutions besides EasyGenerator and Synthesia also appear, e.g. tools such as Camtasia and similar screen recording or video editing solutions.
You can roughly distinguish between:
Authoring tools (e.g. EasyGenerator) - focus: courses, structured learning paths, tests.
AI video generators (e.g. Synthesia) - focus: fast, scalable video production.
Screen/video editors (e.g. classic video tools) - Focus: recording & editing, more manual.
➡️ Typical use cases for HR, People & Culture and L&D
HR IT managers are particularly interested in use cases where scaling, consistency and updatability are important:
Onboarding
Standardized welcome videos, process introductions, IT setup instructions
Quickly customizable per location, role or language
Compliance & Policies
Mandatory training (Code of Conduct, data protection, information security)
Comprehensible, always up-to-date explanatory videos, embedded in courses with tests
System and tool training
Introduction to HRIS, LMS, performance tools, self-services
Combination of screen recording + AI avatars that explain the processes
Product and sales training
For internal teams or external partners
Quick updates for new features or price changes
Change communication & culture
Videos from management or HR - even if the person is not always available for new recordings
Recurring formats (e.g. monthly people updates, "HR news")
➡️How does this fit into your HR IT architecture?
In the people & tech context, it's not just the tool that plays a role, but also how it is embedded in your system landscape:
LMS / LXP: Provision of courses and videos, tracking of completion & success
Skill/competency frameworks: AI videos as a building block to build targeted skills along the People & Tech Life Cycle
💡If you want to build structured e-learning courses: EasyGenerator in the lead
EasyGenerator shows its strength when you:
Want to build complete courses with modules, lessons and tests
Need to not only impart knowledge, but also test and document it
Want to roll out and track content in the LMS/LXP
In combination with Synthesia you can:
Create text-based content in EasyGenerator
Generate matching AI videos via Synthesia and embed them directly
Best case for HR IT: You already have an LMS and want to establish a scalable standard toolchain consisting of an authoring tool (+ AI video).
💡When video production is the bottleneck: Synthesia as a production turbo
Use Synthesia when:
You primarily need video formats (e.g. short explainers, micro-learning videos)
You need to get content into multiple languages quickly
You don't have access to video teams or want to reduce costs/coordination
Synthesia is particularly strong when:
HR or specialist departments are to become "publishers" themselves
You produce many similarly structured videos for global target groups
🆘 Decision support for HR IT
Primarily use EasyGenerator when...
Courses incl. tests, certificates and learning paths are in the foreground
You want to establish a central authoring tool for L&D
You already have an LMS and want to display content there in a structured way
Use Synthesia primarily if...
Video production is your biggest bottleneck
You need quickly localizable videos in many languages
You want to enable HR, People & Culture, IT or specialist departments to create their own training videos
Use both in combination when...
You want to build a sustainable learning landscape
E-learning courses and videos should come from a single source
You need to flexibly serve different learning formats in the People & Tech Life Cycle
🤝How alliantis supports you with AI video tools for HR
As a people & tech consultancy with a focus on HR digitalization, alliantis supports companies in bringing together technology, processes and learning along the entire people & tech life cycle.
In the context of AI video tools for HR, for example, this can mean
Analyzing your existing HR IT and learning landscape
Evaluating which use cases are really worthwhile for AI videos
Selection & interaction of authoring tools, AI video tools and LMS/LXP
Governance, roles, processes (who is allowed to create what? How do we ensure quality?)
Change & enablement for HR, people & culture and specialist departments
If you are currently thinking about bringing AI into your learning and HR communication, a pragmatic first step is:
💡Start with 2-3 clearly defined use cases (e.g. onboarding, compliance training, an IT rollout) and test how EasyGenerator, Synthesia & Co. work in your environment.
⁉️ FAQs: AI video tools for HR
1. Can AI video tools completely replace traditional video production?
In many standard training courses (onboarding, compliance, tool training), AI videos can take over the majority of the production - often much faster and cheaper. For highly emotionally charged campaigns, image films or elaborate scenes with lots of people, however, traditional production still makes sense.
2. How well do AI video tools work for global teams?
Synthesia is explicitly designed to localize training videos quickly and produce them in many languages. This significantly reduces translation and production costs, especially for globally distributed workforces.
3. How do I integrate EasyGenerator and Synthesia videos into my LMS?
EasyGenerator content can be provided as e-learning modules and integrated into modern LMS/LXP. Integration with Synthesia allows you to incorporate AI videos directly into EasyGenerator courses and then roll them out as a complete package in your LMS.
4. what about data protection and governance?
AI video tools process content (texts, possibly images of people), which is why they are:
HR IT should work with Data Protection, Legal and People & Culture to define what content may be created via AI video and how approvals are granted.
5. When do AI video tools become economically viable?
The added value increases when your:
need many similar training courses for different target groups
need to update content regularly
roll out globally in several languages